Today I wanted to share with you a little tip on how you can uncover the EXACT keyword tags your competitors are using to help them rank their Yourtube videos and increase their traffic.
So, Why Use Tags In Your Videos?
Although technology is getting increasingly sophisticated it isn’t at a level yet where Google / Youtube can work out what a video is about. It relies on your onpage optimization to help them determine the relevance of a video for a specific keyword… plus user interaction (more on this later in this post).
When you first submit a video Youtube will use your video title, description and”keyword tags” to help them understand what your video is about. This is why it is vital to include lots of relevant keyword tags when submitting your videos. If you don’t add tags to your videos then you are losing out on a lot of exposure. It’s as simple as that.
Here is a screenhot of one of my video submissions
You will see above that I have added a number of keyword tags. Generally speaking you can expect to add about 15 tags before you exceed your limit. By adding the tags above I now stand a chance of ranking in both Youtube and “Google” for those keywords.
One of those tags is “seo software wiki”. You will see in the screenshot below that I rank in Youtube for that particular keyword…
This interesting part here is that the only place I have “seo software wiki” is in the TAGS. In fact, it is the ONLY place where I mention the word “wiki”. You will see that the videos above and below my video include the word “wiki” in the titles and description… even the channel username for one of them.
Add relevant tags and your video WILL get more views PERIOD.
Ok, So How Do I Find Out What Youtube Tags The Top Ranked Videos Have Used?
Quite a while ago Youtube stopped sharing “tags” information with it users. This means that you will not see or find “tags” anywhere on Youtube video page.
The great news for you though is that you can still find these in the source code! On the Youtube video page simply right click and select “View source code”. A common mistake here for some fairly “savvy” marketers is to look at the keyword meta tags. Although they do show “some” of the keyword tags they don’t show ALL of them!
Here is an example of the keyword meta information where you will see ONLY a fraction of the tags used…
Now if you look at this second screenshot you will see ALL the keyword tags used for that video…
To find ALL the keyword tags in the source code you need to CTR+F and type in the following: keywords”:
That will take you straight to the specific location in the source code where the keword tags are.
Rank Your Youtube Videos Higher
Do a search in Youtube for your target keyword and note down ALL the tags that the top FEW videos have used. Then analyze the video titles and pay attention to what keywords they have included in their video description. Then when publishing your videos to Youtube use some of these SAME keyword tags and model your title, dsescription to mirror “some” of the core words they are using.
Youtube and Google will then use user feedback to determine whether your video does in fact match your “content” (ie – tags, title and description). If your video is 3 minutes long but most users only watch 10 seconds of it. That will indicate that your video is either A) Rubbish B) Not relevant to your tags, title and description or C) Both.
It’s vital to publish quality videos. If you know a video “sucks” or offer zero value then your audience will think the same. Good content and videos will retain their attention and help to increase your video rankings. Google will send you more traffic and exposure if your videos are good.
Also, if users click the “thumbs up” for your video then that also tells Google that your video fits your description and is “good content”.
One last tip for you. When you watch a video on Youtube you will notice that there are a number of “Related” videos on the right hand side. If your video appears in that area for a popular video then you can get an insane number of views for your OWN video. Simply find a “relevant” video to yours and copy some of their tags. Build your video title and description around their title, description and tags. What could happen then is that your video “could” appear on the related videos section for that video. You will get a percentage of those users click onto your video to see what your video is about.
Choose The Best Thumbnail For Your Video
Ok, just one more tip. Choose the BEST possible thumbnail for your video. Youtube gives you a choice. If your video thumbnail makes people “curious” as to what is going to happen next they are far more likely to click through to watch your video. You can sometimes add a single frame to the start of your video. This can be the “best” frame from your video.. but put to the front so that is used as your thumbnail.
I hope you enjoyed this blog post and have learnt something from it.
BEFORE YOU GO…
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Any questions regarding my blog post, please feel free to leave a comment!
To your success!