Today I wanted to share with you a simple method of finding the RIGHT type of keywords for ranking Youtube videos. Yes, there is actually a type of keyword that is easier to rank videos for and I’m going to explain to you what these are 🙂
First let’s take a few seconds to think about what “videos” are. They are a form of media that make it incredibly EASY to visually showcase or demonstate something. In fact, in many cases there is no better way to “learn or discover” something than simply watching a video… and BOTH Youtube and Google know that.
Why Do Some Keywords Show Youtube Videos On 1st Page Of Google and Others Don’t?
There are TWO reasons for this. The first reason is the level of competition. Some keywords might show results that have real strong, targeted content and that is backed up with a ton of backlinks. However, the second and “main” reason for this is the TYPE of keyword being searched for.
Let’s Look At Some Examples
If we take the keyword “tennis” and enter that in Google we will see that there are no Youtube videos on the first page on Google.
In fact, Google thinks that their users are MORE likely to be looking for news related to tennis than “video content”… Hence them ranking a news article in 1st place.
Now let’s take the keyword “how to play tennis” and enter that into Google.
You will notice that Google have placed a Youtube video in 3rd place on page 1 of their results. The key difference here are the words “how to“.
When you add the words “How to” to a generic keyword it turns that keyword into what I call an “instructional keyword”. A keyword where the user is likely looking for instructions or directions relating to something. In this case, playing tennis!
In most cases it is easier to watch someone demonstate something than it is learning from textual content. Particularly if it involves physical movement such as sports, cooking, building bonfires… and many MANY other things. Google know this and as a result SHOW Youtube video content in their results for such keywords.
The great news for you is… lots of marketers aren’t aware of this and try to rank their videos for the WRONG keywords. This leaves a huge gap for you to jump in and start taking out some of these page 1 spots 🙂
Let’s Take a Look at a Few More Examples
Let’s do another search but this time use the keyword “how to play piano”.
Google have decided that “Video” would be perfect for their top spot on page 1. It will vary from keyword to keyword with how many videos they choose to show on their first page of results. Sometimes it may be jst one or two and other times it will be far more.
Here’s another keyword…. “how to do a bmx jump”.
With this keyword there probably isn’t any suitable “written” content that can demonstate the answer as well as video… Hence TWO Youtube videos being ranked at the top and also videos from another authority video site (VideoJug) ranked further down the page.
Ready To Expose Some GREAT Keywords For Ranking In Youtube?
Ok, let’s get to it! If you enter the keyword “how to play piano” into Google they will instantly display some “longtail” versions of that keyword. These are suggestions taken from their data pool that a user is MOST likely to type into that seach field. So these are REAL keywords that are being searched for in Google… by real people.
In the example above you will see that Google have revealed 9 other keywords that are highly relevant to “how to play the piano”. Now, let’s take the first suggestion and type “chords” onto the end of our keyword.
You will see that Google instantly provide us with a NEW set of suggestions. These are ALL keywords that get searched for in Google and are all great keywords to rank Youtube videos for.
You will see that again Google have ranked video content at the very top of their search results for that “longtail” keyword. If you notice, that video isn’t REALLY optimized for that keyword either. It is optimized to a point but it could be improved.
I hope that you have enjoyed reading my blog post and that it has given you a better insight into ranking Youtube videos on page 1 of Google. Simply choosing the right type of keyword will give you a huge advantage over your competition.
To your success!
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