How To Recover From The Google Penguin Update

I came across a pretty good, well presented video that I wanted to share with you regarding the recent Google Penguin update and how to recover from it.

Please bear in mind though that part of the Penguin update (filter) looks to also be related to the OVER OPTIMIZATION of off page anchortext.  More on that another time.

If you have been hit by the recent Google Penguin update and have a spare 20 minutes, grab yourself a coffee, sit back and enjoy this video.

Watched the video? Great, now make some of those changes to your site and monitor your rankings.

It would be good to hear your own findings regarding Google Penguin so as always, please feel free to leave a comment.

To your success!

Andy Black


  1. Hi Andy,

    Thanks for making this available. It should help. I had two sites hit pretty hard, so I will be trying some of the things that David talked about in the video.

    Sure hope they help.

    Herschel Lawhorn

  2. Scott says:

    It’s mostly good information except what he says Penguin is about and what Panda was about. Penguin is about off-page optimization – specifically blog networks (privately owned). The over optimization penalty is about over optimizing the inbound anchor texts. It seems like every internet marketer with an agenda is pushing their method right now and most of the people don’t know what is going on. Here’s to getting a clear view of what happened 3 to 6 months from now.

    Andy Reply:

    Hence why I stated in my blog post that it is also likely down to offpage over optimisation of anchor text.

  3. Cathy says:

    So how DO we actually compete with major brands now?

  4. marco says:

    @scott , I disagree, the Penguin IS indeed about onpage , the battle against blog networks is already history, it was end of march.
    Penguin is all about content and onpage optimization

    Not that I think they succeeded, this was the most epic fail ever for Google…

  5. Joe Reynolds says:

    The Panda update completely devastated my traffic and the traffic of some of my clients. After about 9 months I was finally able to recover my traffic to pre-panda levels. The main things I did was remove any internal duplicate content using the rel=”canonical” tag and rewrite any external duplicate content (I have an ecommerce website and was using the manufacturer’s default product descriptions). The traffic increase didn’t come over not but gradually increase with each Panda “refresh.” It was a painstaking process to get my traffic back but in the end it was worth it. There are 100s if not 1,000s of articles out there about how to recover from Panda…some good, so not so good. If anyone’s interested here’s the guide that helped me personally recover the from the Panda penalty:

  6. David Evans says:

    @scott Thanks for posting the video.

    I see the discussion of on-page and off-page discussion is a heated debate here also.

    In the video I stressed the on page over optimization of Google Penguin. I still stick by that statement. Google Panda 3.5 and 3.6(just release) has continued to focus on major off site over optimization problems.

    However, Google Penguin MAY have had a small focus on Exact Match Keyword over optimization in both domain name and inbound links.

    Nobody knows for sure…but Google Penguins main focus was on page over optimization.

    Thanks again for the post…appreciate it.

    David Evans

  7. Mike Munter says:

    Once on-page changes are made (to decrease kw density, etc), how long is it taking for sites to recover rankings? Has anyone made changes and then seen a return in SERPs within a week?