Today I wanted to expose a simple method for boosting your Google ranking. As you will probably know there are a number of ways to achieve gains in terms of Google rankings but today I wanted to share just one that you can apply right now.
I’ve said it a million times before but a huge factor with ranking in Google is “RELEVANCE”.
Whether it is anchor text, page titles or header tags – Relevance plays a huge role and is the main “goal” behind what Google are wanting to achieve. They want to serve relevant results to their users. Period!
The method I’m going to teach you today involves finding relevant keywords and utilizing them in places where it doesn’t conflict or visually impact your content.
Let’s Get Started
First off we need to find our relevant keywords. These keywords are going to create a nicely weighted theme for our main target keyword that we are wanting to rank for. For this we are just going to use Googles “Keyword Planner”. If you haven’t already got a Google account simply head over to Google and create a FREE account. Then head over to ADWORDS.
Once there click on the “TOOLS” tab and then on “Keyword Planner” from the drop down menu (See below)
You will then be presented with a few options. Select on the option for “Searching for new keywords” as shown below
Then you need to enter your target keyword into the field as shown below. This is the keyword you want your page to rank for. In my example it is “dog training collars”.
If you are wanting to rank your page worldwide then make sure the targeting is set to “All locations”. If you are targeting a specific country or region then edit that option so that your chosen location(s) is selected.
Google will return a load of keyword data grouped into ad groups. All we do here is click on the “Keyword Ideas” tab so that it presents us with a full list of keywords.
Google will then present you with a ton of related keywords. However, we are only wanting to find the most relevant keywords. The keywords that Google are TELLING us are the most relevant to our taget keyword. So we need to click the “Keyword (by relevance) link at the top to make sure that Google are ordering their list by the keywords they think are the most relevant.
What we need to do now is copy and paste the top 8 – 12 keywords. These are the keywords we are going to use to POWER UP our web page.
Utilizing Alt Image Tags
What we do next is make sure we have some engaging “relevant” images inserted into our web page or blog post. Ideally 3-4. These can placed within different areas of your content and related to specific sections.
The Power Of Alt Tags
First of all let me explain the power of alt tags. An alt tag stands for “Alternative Image Tag” and it is what your browser displays if it cannot display your image. However, Google also look closely at alt tags to determine what your image is about. You would be surprised at just how many web masters and marketers leave the alt tag BLANK. If you want to rank your page then you should always add alt tags.
Add Your NEW Relevant Keywords To Your Page
Ideally you would want to take these relevant keywords and add them as header tags and write lots of quality content for each fo these keywords. However, this blog post is all about a simple “easy to implement” strategy so we are just going to add these keywords to your images ALT tags.
They do not need to be added literally as they are. You can string them into a short sentence. These will all be hidden from your content as they are alt tags so although they won’t generally be shown on your page in the browser – They will be visible in the source code that Google will crawl.
Let’s Take a Few Of These Keywords And Create Short Alt Tags
Here are a few examples of some of the tags you would create…
- Quality dog training collar for your dog
- remote dog training collar to train your dog
- dog training collars reviews
- electronic dog training collars are good training aids
- best dog training collar for your dog
- find the best dog training collar reviews
- small dog training collar for smaller dogs and canines
No matter how optimized your content is, these tags will add lots more relevance and will be used by Google to help determine the “theme” of your page.
Ranking Graphic Only Pages
Alt tags are a MUST if you are wanting to rank pages that contain graphics only and ZERO written content. Many marketers say this is not possible but I beg to differ.
Here is one of my sales pages that ranks at the top of Google. Granted it isn’t a hugely competitive keyword but the page contains only graphics yet ranks at #1.
The only content that Google had to go by was my page title tag… and ALT tags.
You don’t have to worry about cramming lots of images into your post as you can string TWO of these keywords into one alt tag like this…
Looking for a small dog training collar then take a look at our electronic dog training collars
It is also possible to add TITLE attributes to DIV tags if you are a little more savvy with HTML… or even just TITLE attributes to images. Title attribute display in the browser when you hover over the element such as an image, whilst an alt tag only shows if the browser has issues displaying the image.
Here are example alt tags and title attributes
alt=”Looking for a small dog training collar then take a look at our electronic dog training collars”
title=”Looking for a small dog training collar then take a look at our electronic dog training collars”
There you have a simple and quick method of boosting the ranking of any web page or blog post.
I hope you have enjoyed this post and have got something of value from it.
Tomorrow (Monday) I have something very cool to show you so make sure you look out for my email. I’m pretty sure you’re going to be very excited about it… particularly if you LOVE ranking sites with very little work.
Until then, feel free to leave a comment 🙂