Simple Method To Improve Your Google Ranking

Today I wanted to expose a simple method for boosting your Google ranking.  As you will probably know there are a number of ways to achieve gains in terms of Google rankings but today I wanted to share just one that you can apply right now.

I’ve said it a million times before but a huge factor with ranking in Google is “RELEVANCE”.

Whether it is anchor text, page titles or header tags – Relevance plays a huge role and is the main “goal” behind what Google are wanting to achieve.  They want to serve relevant results to their users.  Period!

The method I’m going to teach you today involves finding relevant keywords and utilizing them in places where it doesn’t conflict or visually impact your content.

Let’s Get Started

First off we need to find our relevant keywords.  These keywords are going to create a nicely weighted theme for our main target keyword that we are wanting to rank for.  For this we are just going to use Googles “Keyword Planner”.  If you haven’t already got a Google account simply head over to Google and create a FREE account.  Then head over to ADWORDS.

Once there click on the “TOOLS” tab and then on “Keyword Planner” from the drop down menu (See below)

how to improve your google ranking

You will then be presented with a few options.  Select on the option for “Searching for new keywords” as shown below

increase google ranking

Then you need to enter your target keyword into the field as shown below.  This is the keyword you want your page to rank for.  In my example it is “dog training collars”.

google ranking factors

If you are wanting to rank your page worldwide then make sure the targeting is set to “All locations”.  If you are targeting a specific country or region then edit that option so that your chosen location(s) is selected.

how to increase google page rank

Google will return a load of keyword data grouped into ad groups.  All we do here is click on the “Keyword Ideas” tab so that it presents us with a full list of keywords.

google search ranking

Google will then present you with a ton of related keywords.  However, we are only wanting to find the most relevant keywords.  The keywords that Google are TELLING us are the most relevant to our taget keyword.  So we need to click the  “Keyword (by relevance) link at the top to make sure that Google are ordering their list by the keywords they think are the most relevant.

What we need to do now is copy and paste the top 8 – 12 keywords.  These are the keywords we are going to use to POWER UP our web page.

Utilizing Alt Image Tags

What we do next is make sure we have some engaging “relevant” images inserted into our web page or blog post.  Ideally 3-4.  These can placed within different areas of your content and related to specific sections.

The Power Of Alt Tags

First of all let me explain the power of alt tags.  An alt tag stands for “Alternative Image Tag” and it is what your browser displays if it cannot display your image.  However, Google also look closely at alt tags to determine what your image is about.  You would be surprised at just how many web masters and marketers leave the alt tag BLANK.  If you want to rank your page then you should always add alt tags.

Add Your NEW Relevant Keywords To Your Page

Ideally you would want to take these relevant keywords and add them as header tags and write lots of quality content for each fo these keywords.  However, this blog post is all about a simple “easy to implement” strategy so we are just going to add these keywords to your images ALT tags.

They do not need to be added literally as they are.  You can string them into a short sentence.  These will all be hidden from your content as they are alt tags so although they won’t generally be shown on your page in the browser – They will be visible in the source code that Google will crawl.

Let’s Take a Few Of These Keywords And Create Short Alt Tags

Here are a few examples of some of the tags you would create…

  • Quality dog training collar for your dog
  • remote dog training collar to train your dog
  • dog training collars reviews
  • electronic dog training collars are good training aids
  • best dog training collar for your dog
  • find the best dog training collar reviews
  • small dog training collar for smaller dogs and canines

No matter how optimized your content is, these tags will add lots more relevance and will be used by Google to help determine the “theme” of your page.

Ranking Graphic Only Pages

Alt tags are a MUST if you are wanting to rank pages that contain graphics only and ZERO written content.  Many marketers say this is not possible but I beg to differ.

Here is one of my sales pages that ranks at the top of Google.  Granted it isn’t a hugely competitive keyword but the page contains only graphics yet ranks at #1.

ranked number 1

The only content that Google had to go by was my page title tag… and ALT tags.

You don’t have to worry about cramming lots of images into your post as you can string TWO of these keywords into one alt tag like this…

Looking for a small dog training collar then take a look at our electronic dog training collars

It is also possible to add TITLE attributes to DIV tags if you are a little more savvy with HTML… or even just TITLE attributes to images.  Title attribute display in the browser when you hover over the element such as an image, whilst an alt tag only shows if the browser has issues displaying the image.

Here are example alt tags and title attributes

alt=”Looking for a small dog training collar then take a look at our electronic dog training collars”

title=”Looking for a small dog training collar then take a look at our electronic dog training collars”

There you have a simple and quick method of boosting the ranking of any web page or blog post.

I hope you have enjoyed this post and have got something of value from it.

IMPORTANT NEWS

Tomorrow (Monday) I have something very cool to show you so make sure you look out for my email.  I’m pretty sure you’re going to be very excited about it… particularly if you LOVE ranking sites with very little work.

Until then, feel free to leave a comment 🙂

Andy Black

17 comments

  1. Scott Rogers says:

    Great post, are these ALT TAGS only added after uploading images to a WP site? It would be great to automate this somehow: like taking the file name and changing the “-” to a space and placing result in ALT TAG.
    Other parts of the image that are confusing (SEO uses?) are within the JPEG image metadata – for example IMAGE/details/comments – I wonder if filing these fields out before uploading make a difference?

    Andy Reply:

    Hi Scott,

    There are lots of plugins for different areas of optimization and scope for a lot more. Anything is possible. If you run a blog where you manually create posts though… Like this one then it is quick and easy to just add the tags as you add your images. If you are looking for an automated solution then it’s possible and is something I was discussing with a fellow JV yesterday. There will likely be a plugin ot there already somewhere that does this though.

    Thanks

    Andy

  2. Matt says:

    It’s important to keep in mind that Google is wary of alt tags and overuse of keywords in them is seen as keyword stuffing which will trigger a Panda penalty. If you are going to do it, it would be best to use a wide variety of keywords and rarely repeat. You will also need to take into account how many times keywords are repeated in other text on the page. In many cases you want your overall keyword density for any given keyword or key phrase to be around 2%. Even less if you have an exact match domain.

    Andy Reply:

    Hi Matt,

    Absolutely. The point I was trying to make within my post was to make the alt tags “descriptive and contextual” rather than just inserting keywords. They might not have been the best examples but I was trying to get this post out for everyone inbetween a busy schedule. But yes, descriptive and varied… but most importantly relevant to your overal theme.

    Thanks

    Andy

  3. Mike McWhorter says:

    I agree with your relevance advice!

  4. Paul Tipping says:

    Great information Andy!
    I had heard about this before but pretty well forgot about it. Often, the simple things are the most effective and it certainly seems to have helped you.
    Thanks.

    Andy Reply:

    Hi Paul,

    Yes, never overlook the simple things. People tend to stray from getting results when they try to over complicate things.

    Thanks

    Andy

  5. Dave M says:

    Andy, should the ALT and TITLE tags be identical, as in your example, or should you mix them up a bit?

    Andy Reply:

    Hi Dave,

    No, I was simply showing what the format is for each of those tags. Generally you should make these different. They’re just an opportunity to add more descriptive content that utilize an array of relevant keywords.

    Thanks

    Andy

  6. Donna White says:

    Thank you for this post. There are plugins that can help with some of this, but your instructions how to do it are straight to the point and easy. You need to know how to do this manually for other things such as blogger blogs.

    Another thing that I did not know was ranking for images. Since infographics are so popular (and for good reason), you can rank a post that has 1 long infographic. That is really good to know.

    Take care,
    Donna 🙂

    Andy Reply:

    Hi Donna, thanks for your comment. The trick with graphics pages – particularly sales pages or long info graphic pages is to “splice” up the image into sections. This not only allows you to optimize the alt tags for the different sections it also means that your page starts to load quicker compared to having just one LARGE image.

    Thanks

    Andy

  7. NDri says:

    H Andy,

    Thanks so much for showing this google ranking method. It’s awesome. I always learn sommething great from you. according to this method what advise can you give me for my site (http://www.toysrecent.com/)?

  8. Adrian perrault says:

    Do u mentor guys like me.

    Cheers Adrian perrault

    Andy Reply:

    Hi Adrian, unfortunately I do not offer coaching as my time is already taken up with other projects.. However, I do try and share knowledge and case studies with my subscribers whenever I can.

    Thanks

    Andy

  9. Bronnamdi says:

    Nice post Andy.

    Thanks for your response to Donna White’s comment above. I now know why one picture is divided into several parts.

    I use Alt tags in my posts as I had previously read that it improved seo.

    However, I will now use Adwords to locate targeted keywords which I hope will improve my ranking at Google.

    Thanks again.

  10. Donna White says:

    I will keep that in mind about the images. Makes sense. 🙂

  11. Koos says:

    A lot of traffic and better ranking lost due to not using the alt tag correctly in images? Thanks for the detailed advice