Today I wanted to do TWO things…
1) Share an AWESOME video ranking tip with you that is working great for me
2) Tell you about a really nice Youtube video curation theme that is available from today
First off, my cool video ranking tip so let’s get started!
Among the many things I do within my online business, running small tests and case studies in the background is one of them. Recently I’ve been testing different strategies out for ranking Youtube videos. I’ve got a ton of tests ahead of me yet but one strategy that I’m seeing significant results with is related to “video tags”. Although video tags are not publicly visible on the published video pages they are hidden within the source code and are used by Youtube and Google.
A Common Mistake That Marketers Make With Video Tags
Many marketers create tags that are TOO related to their target keyword. To the extent where duplication and over optimization comes into play. Here is just one example of what I’m referring to…
EXAMPLE: electric dog collar review, electric dog collar reviews, best electric dog collar review, best review for electric dog collar review.
I’ve discovered that using tags as a way to target more “specific keywords” is the wrong way to go about it. Instead, the best way to use tags is to utilize them to create an overall theme. This means choosing tags that relate to your target keyword but aren’t always in direct relation to your target keyword.
Confused? Ok, even those last few sentences confused me. What I’m referring to here is to create tags that relate to other niche specific areas such as related brands, experts, sub topics etc. This paints an overall picture which gives Youtube and Google a better indication that your video IS about your chosen target keyword.
Here’s a little graphic I just whipped up in Photoshop to illustrate the KEY areas you need to focus on with regards to tags.
Let’s Break Each Area Down
These are tags (keywords) that are directly related to your target keyword. A quick and easy way to get tag ideas is to use Googles “instant suggestions” on the Google search page. Simply enter your target keyword and see which suggestions it gives you. Let’s say that our target keyword is “Dog Training leads” we would possibly use these 3 tags…
In order to get more ideas you can re-search after adding an asterix * to the start of your target keyword. Like this…
These are tags that are related to the main broad niche. In this case the keyword will be “dog training”. Here is another example of the tags we will use for this…
In order to create a nice theme around your keyword it’s good to include tags that relate to BRANDS. Brands that produce and sell products that are related to your target keyword. In this example it will be brands related to “dog training leads”. To do this you simply enter your target keyword into Google and then click on the shopping link towards the top of the page. Google will then present you with a TON of products related to your keyword and on the left hand side you will see a section containing “BRANDS”. Click on the show more link and it will expand in order to show you all the brands related to your keyword.
Take a selection of these brand names and add them to your tags list.
To really crank up the relevance of your keyword we will want to include tags related to one or more EXPERTS within the field of your niche. Again, in this example it will be “dog training”. So, we need to go and find dog training experts. To do this we use a simple search string in Google…
This forces Google to return BBC News articles that include the exact wording: dog training expert. This will generally have a name either before or directly after. You do not have to use BBC News website. You can use any large news type website.
If we take a closer look at the first result Google returned to us, the name is “Zak George”. If we take that name and enter that into Google you will instantly see that this person IS a dog training expert and that Google is already highly aware of him.
Creating Relevance Is KEY
In order to get your videos ranking from the very start we have to let Google know that our video is relevant. This is why we use the above techniques to create a DIVERSE range of tags that dig DEEP into our niche. We include specific keywords, broad keywords, brand keywords and keywords related to experts within the field.
Using Googles Vast Power (Against Them)
Google will know that EVERY single tag that we use within our video listing is RELATED to “dog training”. They will have hundreds or even thousands of indexed content pages about our included experts – With a network of external sites and pages linking in and enforcing that. They will have thousands of indexed pages that review the brands and products. Add to that the thousands of indexed pages that display content around all of our other broad tags.
These tags will create a topical picture and we all know that a picture paints a thousand words right? 🙂
Our aim it to have Google see our THEME like this…
I hope that you have learned something from this blog post and apply this tip to your OWN Youtube videos.
Before you leave and whilst I have your attention
Before you leave this page I wanted to tell you about a brand NEW WordPress theme that has just become available and that allows you to quickly build niche video sites. Sites that you can quickly monetize using the simple, built-in features. You can setup ANY number of these “curated video” sites – Each one targeting a different niche and each one having a completely different look and feel to them.
I really appreciate you reading this blog post and if you can spare just a few more minutes to watch this short demo video I’m positive you will like what you see.
Watch This Short Demo Below
Easy Auto Tube Curates Video On Autopilot
& Builds Niche Tube Sites While You Sleep!
Here are some of the BENEFITS available to you if you pickup a copy of Easy Auto Tube…
- Easy Auto Tube will automatically find Videos based on your keywords.
- Easy Auto Tube will automatically posts with keyword rich descriptions.
- Being able to set up a site quickly, means multiple sites with multiple monetization offers can be built in.
- The Easy Auto Tube Theme manages the Videos in a correct manner for Styling & visitor viewing.
- Is a Unique WordPress Theme that finds popular videos.
- Will find videos related to your keywords from Youtube & Dailymotion.
- Will autopost your curated Videos as often as you want.
- Enables users to create a fully automated tube site in minutes.
- Fully customisable optins, widget areas for multiple monetization.
- Enables user to choose from many settings – is SEO optimized.
- With Approved Optimization, Social Integration and SEO Plugins READY installed!
- Comes with full Multisite License for true business building opportunities!
If you watch the video above you will see that it has built-in monetization including Adsense, Amazon, CPA offers and even list building etc. Lots of ways in which to turn these sites into “money making” sites, with very little effort.
I love anything related to video and Youtube right now. Youtube is HOT and is packed full of MONEY MAKING opportunities if you know how to tap into them. This new theme is well worth a look.
To make this even more valuable for you I have also put together some BONUSES for you…
Hot Niches 20 PLR Pack
Your own collection of in-demand, profit pulling info products!
Quickly Spot Profitable Niches Using Google Trends
Video on how to Quickly Spot Profitable Niches!
Niche Domination Collection
The Complete Niche Domination Report Collection
I hope that you have enjoyed the FREE content within this blog post. I will be sharing more “RANKING” tips with you soon so stay tuned and keep an eye open for my emails.
To your success!