The Best Way To Build Contextual Backlinks

Hi Guys,

Just wanted to post a quick video today to share with you the importance of going that “extra few yards” when building contextual links within your content.

I’ts very easy to implement but can make a big difference when applied to your overall strategy.  The video illustrates why you just need to put a little thought into it when including your anchor text to your content.

Please watch the video below and post a comment to share your thoughts…

If the video wasn’t too clear for you I will try and re-iterate below…….

When Google crawls our articles or web pages and picks up contextual links that are placed within the actual content, they will pay close attention to the rest of the words within that “SAME” sentence. Just because a web page contains an anchor link it doesn’t necessarilly mean it is directly related to the overall theme of the page. For this reason Google will pay close attention to the context of the sentence that contains the anchor text link. It can then use LSI to get an idea of what this “sentence” or article is claiming this link to be about.

As we all know, a link from another website is a vote. However, you can get weak votes or “powerful” votes. By surrounding our text with “relevant” words we are providing Google with the data it needs to determine how strong our vote should be.

To your success!

Andy Black


  1. Very good distinction about in content links that most of our seo brethren never even consider.

  2. Griffin says:

    Thanks Andy!

    Another valuable piece of info that I didn’t know.

    Time to start beefing up my sentences where I place my anchor text.

  3. Dan says:

    Excellent tip, Andy! I didn’t know that either.
    I agree with you that contextual backlinks are the best right now. I call them “in-content links” but it’s the same thing.

    I have 2 articles to post to my blogs today and I’m going to make sure that the anchor links are surrounded by LSI keywords.

    Thanks for more SEO Ammo!

  4. Thank you Andy,

    This is one of the little tips that make a real difference and are hardly explained by most gurus.

    Thanks for sharing your knowledge with us.


  5. Paulette says:

    Thanks Andy, great information.

  6. Great tip Andy!
    I played around with guest blogging but never really knew how to properly build the resource box in order to fully benefit from that backlink.
    Thanks for the video!

  7. Thanks for the awesome tip! Appreciate you sharing this important information and will put it to use right away.

  8. Mike says:

    I always have a shortcut sentence at the top of the page stating if you want relief/help with xxxxx, go to xxxxxxxx. Just realised how much I could beef that up. Considering its the first sentence. Great tip.

  9. Marcus says:

    I thought the article directories specifically forbade hyperlinks in the body of the article?

    Or Have I misunderstood the video

    Andy Reply:

    Hi Marcus. It doesn’t necessarily refer to article directories. It can be any site. Also, this can be applied to your resource box too and not just the body of your content. By following this technique you are re-enforcing your claims / vote for what your anchor text link is about… Or at least the page it is linking to.

  10. Tony Collins says:

    Hi Andy

    From what you are saying, is it not better to have a contextual box both at the start and end of an article, or will this be over doing it?

    Could we not do this when using curation articles on our own website pages, or perhaps write a short appraisal article about the curated article putting it above the curated article and writing it with the main and LSI keywords?

    I am new to IM so the more I learn the better.