Today I wanted to stress the importance of utilizing the different social platforms that we have available today. Social sites such as Facebook, Twitter, Google Plus, Pintest and LinkedIN can connect you with thousands of “like minded” people… People who are interested in your niche and the products or services you sell.
In fact, right now is probably the easiest “era” for becoming a successful internet marketer. The internet is booming and we have access to more tools now than we have ever had access too. Many of which are FREE too.
Of course, some of these tools are social sites. Sites where groups of people come together to connect, share content, videos, photos and stories. Those are traffic “hotspots” right there!
The question I want to ask you today is… Are you utilising these sites the right way? Sure you might have a Facebook account where you keep in touch with friends or a select few. But, are you using it to create exposure for your sites, products and services? If not then you seriously need to re-think your “social strategy” and start using these platforms to good effect.
The Social Platform Strategy
Other than the fact that social signals can help to increase your rankings in the search engines, social sites can also drive a ton of targeted traffic to your sites.. or in fact, any URL of your choice.
Building Your Audience
After entering a new niche and building a site one of the first steps you should be taking is “creating new accounts” on social sites such as Facebook, Google Plus and Twitter. Once you have created these accounts you need to find other users that are interested in your niche.
Let’s take Facebook for example. In order to build an audience around your niche you can simply search for relevant “groups” and then send freinds requests to the members of those groups. Facebook has a flagging system if you start sending too many friend requests in a short period of time so just simply send a handful of requests at a time and do this a couple of times per day. Your friends list will soon increase and the people on that list will be targeted to your niche.
Repeat the same kind of process with any other social sites you join.
Creating Exposure For Your Sites
Once you have a substantial “audience” make sure you share your new blog posts and content on each of these social accounts. This will not only create a social signal you will also be exposing your new content to hundreds or even thousands of “relevant”, interested people. This is additional traffic you can gain for literally no effort.
The true power of social sites comes into play when those people ALSO share your content. This can create a barrage of traffic for your sites and also increase your “natural” social signals which can again… help to increase your rankings.
You need to think of social networking sites as a source of quality traffic. They can be utilized any time you wish simply by posting your URL and a brief comment.
This is also a great way to interact with your followers as you can ask for feedback regarding your content.
A great tip for getting lots more exposure to your posts in Facebook is to “promote” it. This does require a little bit of monetaty investment… $7.. howver, it will mean that your post will reach FAR more of your friends or connections. If you have hundreds or more people in your friends list then it would be a viable option to implement this option.
You will see in the screenshot below where you can action this feature…
That’s my dog by the way… gorgeous isn’t she! 🙂
If you haven’t been using these resources that we have readily availabe… set some time aside soon and join these site. They are there to be used.
Until next time