Why It Is Important To Reach The No.1 Spot In Google

Most internet marketers and webmasters strive to reach no.1 on Google for their keywords.  This is self explanitary, because as you know if you are the first site at the top of the page, you are more likely to get more clicks and therefore more visitors to your website.  The further down you are on page 1, the less clicks you will receive.  The question is though, how much targeted traffic are you missing out on by not being at no.1 for your keywords?

A number of weeks ago I started analzing my stats and logging traffic for specific keywords ranked at different positions over time and ended up with some solid statistics.

My findings show that you will get approximately 38% of the total search traffic if you are ranked at no.1.  So for example, if a keyword phrase gets 1,000 searches per month then if you are ranked solidly at no.1 you will get approx. 380 visitors to your site via that keyword.

What is interesting here though is that the no.2 spot only gets approx. 12.5% of the total search traffic.  This is about 3 times LESS than the no.1 spot!

Authorship Keyword Tool

What you need to bear in mind though is that these figures are approximations.  It could and WILL vary with each keyword.  One of the reasons for this will be down to the title tags and descriptions for the top 10 results.  If the web page that is ranked at no.2 has a more RELEVANT title and description than the site ranked at no.1 then that site MIGHT get some of the traffic that the no.1 spot would normally get.

Now imagine if you have a number of keywords ranked at no.2 and no.3.  Yes, that is a great achievement, especially if those keywords get a decent number of searches each month, BUT how much money are you potentially leaving on the table by not reaching the no.1 spot.  Probably lots!

The first thing you should do is find out WHICH keyword phrases you are already ranking for and more importantly, how many visitors those keyword phrases bring to your site each month.  Put together a list of ALL the keyword phrases that are bringing you a minimum of say 50 visitors each month, then pick out the ‘buying’ keywords or keywords that will likely result in an action.  This could be a sale, a new subscriber.  What ever call to action you have on your sales or squeeze page.

Then you need to take those keyword phrases and manually search in Google to see where your site or web page is ranked for each keyword phrase.  For example, You might find that you are getting 100 searches from a keyword where your site is ranked at no.4.  Imagine the increase in traffic you would receive if you could push that ranking up to no.1.  Another example might be a keyword that is bringing you 300 unique visitors to your site where you are ranked at no.2.  If instead, you were ranked at no.1 you would probably get around 900 visitors.  That is 600 more visitors per month that could potentially purchase from you or subscribe to your mailing list.

My point is.  Marketers often research and chase keyword phrases only to find that they are duds, or do not bring in the traffic that they thought they would.  Usually after investing lots of time on them.  If you have anaylitics (Google Analytics is FREE) installed you can SEE which keywords are already bringing in traffic so you KNOW those keywords are good.  All you need to do is give them a little nudge and drastically increase your traffic… and potentially… earnings!  Think outside the box… think smart!  Don’t go hunting for the pot of gold at the end of the rainbow… when you have a treasure chest beneath your nose.

To your success!

Andy Black

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  1. Marcel says:

    Hi Andy,

    Again a smashing blog post with very useful tips.
    I thought that the no. 1 spot usually gets about 45% of all visitors. Do you have the search traffic stats for all 10 spots on page 1?


    Andy Reply:

    Hey Marcel,

    I don’t really… or at least nothing solid. I do know that spots 5 – 9 get very little compared to spots 1 – 4… and that the no.10 spot at the bottom of the page can sometimes get more than spots 5 – 9. The same applies to no.11 which is at the top of page 2. This is because a lot of users tend to look at the first few listings and then scroll to the bottom. Sometimes people are more likely to click onto page 2 and check out the site at no.11 than they are click on a site that is listed towards the bottom end of page 1. To really get the traffic through to your site though you want to push for the top spot.

    Peter Reply:

    Funnily enough I just did a post about how much traffic each of the top 10 results gets.. not as much as everyone previously thought;


  2. Don says:

    Hi Andy,

    Nice post.

    I understand your point about striving for the #1 spot and that by moving up from lower positions will result in more clicks/traffic…

    but your email said that you would explain a very EASY way to increase the number of targeted visitors to our website(s).

    I didn’t see that anywhere.

    Did I miss something?


    Jillian Reply:

    Hi Don,
    I think Andy was referring to the tip about looking in Analytics, finding a keyword that already brings you some traffic and pushing for number 1 for that phrase, rather than trying for some random overly competitive phrase.
    It’s easy and targeted traffic if you pick the keyword carefully.

    Don Reply:

    Hi Jillian,

    That makes sense.



  3. Nnamdi Agha says:

    This is another good post Andy. I am always conscious of where my traffic comes from and what was searched to get to my sites. It is always a very good advantage to be ranked on number 1 in Google.

    Thanks for this reminder.


  4. WRT an easy way to get more traffic – he probably meant one of the following:
    1. Use Google analytics to see which keywords already bring in some traffic and for which you are in the number 3-10 spot, then see what you can do get the rankings up (easier said than done though!)
    2. If you have a keyword that is ranking in 2 or 3, and you can see it is getting some traffic in, do a review of the title and description meta tags for the page in your 2-3 position. If you fine-tune these, you might get even more clicks.

    There is some other research done here about which positions bring in which % of the traffic – http://searchenginewatch.com/article/2100616/Top-Google-Ranking-Captures-18.2-of-Clicks-Study

    According to this study, the top position only brings in 18.2%

    But yes, as Andy mentioned, it will vary depending on the keywords, the markets and the actual site listings.


  5. Paul says:

    You may be able to snatch more than your average share of traffic by writing compelling copy in your TITLE and META DESCRIPTION tags.

    Copy with strong calls to action that resonates with the searcher’s intent can attract more clicks.

  6. this was useful, i experienced the point that you say #1 get around 38% and #2 something like 12%. but also the point is that NOT ALL visitors are a serious visitors who really is looking for something to buy.

    another point:

    many of the visitors are THE WEBMASTERS themself. there are many webmasters who typed their own keyword in google and try to become to know what is the position of their website.

    this means that the information that we get from google adwords couldn’t be correct always.

    what i always do is like this:

    for example: if google adwords tells me that my viistors for a specific keyword would be like 5000 each month then I calculate it like this:

    (((12100/2,2)x 0.3)/100)=17 the real serious visitors

    why dividing by 2.2?
    this because what we get from google adwords, is a average. from other side, I alway see in my google webmaster tools that the toto visitors are dividing by 2.2.

    why multipite by 0.3?
    this is 30% of the visitors for the one who is at #1 of google.

    why dividing by 100?
    until here, I just tried to becone to know how many THE REAL VISITORS will come to my site if you are the #1.

    then I divide it by 100, because I made a contact with the people who are working for the affiliate programms. they have acces to all results of differrent webmasters. they told me that from every 100 visitors, there is only one sale in average.

    from other side I don’t want to be disappointed after i design my website and choosing my market. thats why i always use this formula to be sure about the amount of the visitors before I choos for a market and before I start with a website.

    maybe its wrong but my experience until now was more/less like this.

    Andy Reply:


    I agree with what you are saying regarding some of the searchers being the webmasters themselves. This though is irrellevant to the statistics I gave. The reason for this is because that would only affect the search numbers.. not the click through rate. People who manually check their postion do just that… check their postion in the SERPS and generally do not follow that through by clicking on a site, albeit their own.

    The 38% or 12.5% (Approx. average) are the percentage of searches that actually click through to your website. Obviously the quality of the click throughs will vary. Some will be serious buyers.. some will just be browsing out of interest. It depends what stage the searcher is at.

    Interesting reply though so thanks!