Archive for Articles Created Using Content Constructor

The Difference Between Litho Printing and Screen Printing

Litho printing machineIn this article we are going to take a close look at the difference between litho printing and screen printing.

Litho printing is also known as lithography or lithographic printing or planography or planographic printing. Litho printing is one of the few printing processes that are used as an art form and commercially as well. Other than digital printing it is the most recent on all the major printing processes and the history of litho printing is very intriguing.

One of the drawbacks to litho printing is the initial set up cost. Setting up the plates does require a bit of time and can be expensive if you are printing a small number of documents, which is why litho printing is more suitable for a large quantity of prints. Litho printing is a better option if you are printing more than 1000 copies of something and is known to produce a much better quality image than digital printing. Therefore litho printing is not suitable for short-run printing as it is not cost-effective.

Offset or litho printing is a common form of printing that can produce large quantities very quickly, whilst providing fantastic quality print. Litho Printing is the most efficient, cost effective method for larger print runs. Benefit of litho printing is that unlike digital printing where the price is fixed, the cost per print actually reduces as the print run increases.

An alternative printing process to litho printing is screen printing.

Screen printing is a 2,000 year old form of printing that was first used by the Chinese. It is a technique that utilizes a framed mesh screen in conjunction with an ink blocking stencil to print a desired image. nScreen printing is most commonly used for t-shirts, garments and other fabrics, but it is also used on all sorts of other substrates ranging from plastic to metal. The most important piece of equipment for screen printing is the screen. The simplest screen for screen printing is nothing more than a piece of mesh stretched across a square wooden frame.

Screen printing is a multi-step process that begins with collecting and designing the artwork; burning each design into the screens; preparing each ink that is going to be used and finally printing. One of the main advantages of screen printing is its versatility and its durability.

The Benefits of Email Marketing and Building an Email List

email marketing imageIn this article we are going to look at email marketing and the benefits of building your own email list.

Email marketing is directly marketing a commercial message to a group of people using email. It is often reported as second only to search marketing as the most effective online marketing tactic. Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.

Email marketing is an efficient way to stay connected with your clients while also promoting your business. This can be done with the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries but here are many reasons why email marketing is seen by many as vital marketing tool. The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. It is due to the low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today.

Building an email list is where the money is. And since every single person in the world has an email address, building an email list is one of the cheapest, most cost-effective solution for doing that. Building an email list is one of the most important things to do in network marketing and you absolutely must start doing it if you want to not only make a lot of money, but actually have the time to go enjoy it. Building an email list is a very powerful and important strategy for the online section of your business. It is one of the most effective ways for you, not only to promote your content but also to drive sales and in turn, grow your business.

So, if you aren’t collecting email leads for your business you are leaving money on the table and limiting the number of new customers that you can bring into your business.