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Three Simple Steps To Success

Three Simple Steps To SuccessWith us entering a brand new month tomorrow and with the essence of summer really starting to kick in I thought it would be a great opportunity to write a blog post to hopefully instill some “inspiration” and give you some food for thought.

I wanted to share with you the basic principles that I apply each and every day to grow my business and achieve the levels of success that I have so far achieved.  These same basic principles have taken me from ZERO to earning well into 5 figures each month… and if you are not there already then you can be if you choose to.

The truth is that the difference between successful people and those who tred water can be summed up in just THREE words and these are “Mindset”, “Focus” and “Action”.  When you apply all three of these you have every chance of succeeding in whatever you do.


Having the wrong mindset will prevent you from ever succeeding.  You can either have a winners mindset… or a LOSERS mindset.  This all comes down to the “belief” you have in yourself.  If you truly believe that something is not possible, or that a “goal” is unattainable then you are doomed to fail from the very start.  People who succeed believe in themselves and believe that anything is possible and more importantly – Attainable!

It’s simply a choice.  Are you a winner or a loser?  Choose to be a winner and move forwards knowing that you have the same chance of success as anybody else.


A big stumbling block many people come across is having a lack of “focus”.  People spread themselves too thinly and flip between different tasks, projects and ideas, and find that they can’t see the woods for the tree’s.  To make progress you need to focus on one or two projects maximum.  Too many projects will dilute your progress which in turn will make you lose focus.  You can’t succeed at anything if you don’t have focus.

Choose a project and give that project your full attention… and more importantly, see it through to the end.


If you’re like most marketers then I’m sure you have experienced the dreaded “procrastination”.  The art of sitting on your computer checking stats, watching funny videos on Youtube and spending 50% of your time on Facebook.  This is the biggest KILLER of your success and it WILL destroy your focus.  Close Facebook, get off Youtube and forget about your stats that you actually just checked an hour ago.  None of that stuff will grow your business or increase your bank balance.

Taking action is the KEY to success.  Whatever your goal is, it will require a number of small steps and tasks to see your goal come to fruition.  It’s not rocket science it is FACT.

Here is what I do every single day.  When you switch on your machine and are ready to work write down just THREE tasks that are part of your “project”.  This might be to design some graphics, create a short report or maybe even to record a couple of tutorial videos.  Whatever they are “write them down” and make sure that ALL of those three tasks are complete and ticked off by the end of the day.

What Will This Achieve?

Progress!  It will guarantee to bring you closer to your goal and see your project completed.  By ensuring that a minimum of THREE tasks are completed each day you are ensuring that 15 tasks are completed within YOUR week (Monday – Friday).  Just think of the progress you will make by simply applying that one simple concept.

When you apply this concept you will find that you will go that extra step and complete additional tasks each day and everything else is a bonus.

When a builder builds a house he doesn’t sit and stare at the plans all day (procrastinate).  No, he looks at this one project and then tackles it “one step at a time”.  He digs the foundations.  He lays bricks, he adds dry lining, flooring and everything else he needs to do in order to complete the “house”.

So remember, just take ACTION!

Want To Know What else Helps Me Each Day?

Going for an early morning walk!  I get ready each morning and take my dog on a 30 minute walk.  I walk along a beck near my house and then right around my estate.  Doing this has a few benefits.  The first being it gives me that FEEL GOOD factor.  I get fresh air that wakes me up and it also kickstarts my body with energy which sets me up for the day.

The second benefit of doing this is to get ideas.  Honestly, you’d be surprised at how many ideas you get for tackling your “tasks” whilst out walking.  I have spent hours on a programming issue… pulling my hair out and shouting obscenities – Only to come up with the solution during a dog walk shortly after.

When you remove yourself from your work for a short time you are allowing your mind to run free which will attract a ton of ideas, solutions and inspiration.  I swear by it!

After your walk you will be refreshed, energized and ready to absorb yourself into your project.

Here is a photo that I took only this morning during my dog walk…

Honestly, it is a great activity to do before starting your online work.

So, Remember Those Three Successful Words

Mindset, Focus and Action.  Applying them in your daily business will lead you on the pathway to success.  You are a winner.  Remember that!

I hope you enjoyed todays post.  It would be great to hear your views, thoughts and tips on being successful so please feel free to leave a comment below.

Simple Method To Improve Your Google Ranking

Today I wanted to expose a simple method for boosting your Google ranking.  As you will probably know there are a number of ways to achieve gains in terms of Google rankings but today I wanted to share just one that you can apply right now.

I’ve said it a million times before but a huge factor with ranking in Google is “RELEVANCE”.

Whether it is anchor text, page titles or header tags – Relevance plays a huge role and is the main “goal” behind what Google are wanting to achieve.  They want to serve relevant results to their users.  Period!

The method I’m going to teach you today involves finding relevant keywords and utilizing them in places where it doesn’t conflict or visually impact your content.

Let’s Get Started

First off we need to find our relevant keywords.  These keywords are going to create a nicely weighted theme for our main target keyword that we are wanting to rank for.  For this we are just going to use Googles “Keyword Planner”.  If you haven’t already got a Google account simply head over to Google and create a FREE account.  Then head over to ADWORDS.

Once there click on the “TOOLS” tab and then on “Keyword Planner” from the drop down menu (See below)

how to improve your google ranking

You will then be presented with a few options.  Select on the option for “Searching for new keywords” as shown below

increase google ranking

Then you need to enter your target keyword into the field as shown below.  This is the keyword you want your page to rank for.  In my example it is “dog training collars”.

google ranking factors

If you are wanting to rank your page worldwide then make sure the targeting is set to “All locations”.  If you are targeting a specific country or region then edit that option so that your chosen location(s) is selected.

how to increase google page rank

Google will return a load of keyword data grouped into ad groups.  All we do here is click on the “Keyword Ideas” tab so that it presents us with a full list of keywords.

google search ranking

Google will then present you with a ton of related keywords.  However, we are only wanting to find the most relevant keywords.  The keywords that Google are TELLING us are the most relevant to our taget keyword.  So we need to click the  “Keyword (by relevance) link at the top to make sure that Google are ordering their list by the keywords they think are the most relevant.

What we need to do now is copy and paste the top 8 – 12 keywords.  These are the keywords we are going to use to POWER UP our web page.

Utilizing Alt Image Tags

What we do next is make sure we have some engaging “relevant” images inserted into our web page or blog post.  Ideally 3-4.  These can placed within different areas of your content and related to specific sections.

The Power Of Alt Tags

First of all let me explain the power of alt tags.  An alt tag stands for “Alternative Image Tag” and it is what your browser displays if it cannot display your image.  However, Google also look closely at alt tags to determine what your image is about.  You would be surprised at just how many web masters and marketers leave the alt tag BLANK.  If you want to rank your page then you should always add alt tags.

Add Your NEW Relevant Keywords To Your Page

Ideally you would want to take these relevant keywords and add them as header tags and write lots of quality content for each fo these keywords.  However, this blog post is all about a simple “easy to implement” strategy so we are just going to add these keywords to your images ALT tags.

They do not need to be added literally as they are.  You can string them into a short sentence.  These will all be hidden from your content as they are alt tags so although they won’t generally be shown on your page in the browser – They will be visible in the source code that Google will crawl.

Let’s Take a Few Of These Keywords And Create Short Alt Tags

Here are a few examples of some of the tags you would create…

  • Quality dog training collar for your dog
  • remote dog training collar to train your dog
  • dog training collars reviews
  • electronic dog training collars are good training aids
  • best dog training collar for your dog
  • find the best dog training collar reviews
  • small dog training collar for smaller dogs and canines

No matter how optimized your content is, these tags will add lots more relevance and will be used by Google to help determine the “theme” of your page.

Ranking Graphic Only Pages

Alt tags are a MUST if you are wanting to rank pages that contain graphics only and ZERO written content.  Many marketers say this is not possible but I beg to differ.

Here is one of my sales pages that ranks at the top of Google.  Granted it isn’t a hugely competitive keyword but the page contains only graphics yet ranks at #1.

ranked number 1

The only content that Google had to go by was my page title tag… and ALT tags.

You don’t have to worry about cramming lots of images into your post as you can string TWO of these keywords into one alt tag like this…

Looking for a small dog training collar then take a look at our electronic dog training collars

It is also possible to add TITLE attributes to DIV tags if you are a little more savvy with HTML… or even just TITLE attributes to images.  Title attribute display in the browser when you hover over the element such as an image, whilst an alt tag only shows if the browser has issues displaying the image.

Here are example alt tags and title attributes

alt=”Looking for a small dog training collar then take a look at our electronic dog training collars”

title=”Looking for a small dog training collar then take a look at our electronic dog training collars”

There you have a simple and quick method of boosting the ranking of any web page or blog post.

I hope you have enjoyed this post and have got something of value from it.


Tomorrow (Monday) I have something very cool to show you so make sure you look out for my email.  I’m pretty sure you’re going to be very excited about it… particularly if you LOVE ranking sites with very little work.

Until then, feel free to leave a comment 🙂

Andy Black